Aveda Products started with one shampoo and a mission to create naturally- derived products that care for your hair and the world we live in.
Aveda ingredients are over 95% naturally derived, and harvested worldwide. Their hair care systems deliver salon-proven results and feature unique flower and plant pure-fume aromas that change your mood while you cleanse and condition your hair.
At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.
Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.
Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us -- goes much deeper than our use of naturally derived ingredients.